

Aesthein CEO Sun-young Lee: From Social Worker to Global Beauty Pioneer
From social worker to pioneering CEO of premium aesthetic brand Aesthei, Sun-young Lee is redefining the cosmetics industry. By rejecting traditional aggressive marketing and deploying single-source, high-end formulas directly to professional salons, she has guided the brand to France’s historic Printemps. Driven by her ultimate vision of building a "Wellness Town" for marginalized youth, her strategy proves that radical, human-centric authenticity is the ultimate blueprint f


K-Beauty Business Strategy: Elleven Corp's $75M Transformation Journey
How does a scooter enthusiast build a $75M beauty empire? Discover the data-driven strategies and 'niche moat' tactics Chang-jun Baek used to transform Elleven Corporation into a K-Beauty powerhouse.


Unlearning Success: VIVLIV VP Dohyeong Kim on Data & K-Food
From leading growth at Yogiyo and Tada to revolutionizing the K-food market. Meet Dohyeong Kim, the Vice President of VIVLIV, as he shares his journey of unlearning success to master the data-driven future of wellness.


K-Beauty 2026: From Trend to Global Industry Standard
Explore how K-Beauty transitioned from a transient trend to a global industry standard. This field report from the 2026 Cosmoprof Bologna analyzes the shift toward "Hair-Longevity," regenerative PDRN science, and the strategic evolution of the Korean beauty supply chain.


US CPG Trends 2026: Why K-Beauty Leaders Must Pivot Now
An analytical deep dive into the 2026 US CPG landscape and its strategic implications for K-Beauty. This report explores how clinical credibility, hyper-personalization, and radical transparency are redefining market authority for global beauty leaders.


The Transformative Journey of Eugene Cha: Bridging K-Food and Global Markets
From a finance "co-pilot" at Nestlé to Managing Director of CJ Foods Oceania, Eugene Cha’s journey is a masterclass in strategic glocalization. In this interview, she explores the power of "relinquishing the right to reinterpret," allowing local consumers to weave Korean heritage into their lives. Bridging Ph.D. theory with "startup grit," Cha discusses the shift from a "submarine" leader to an authentic visionary in Australia.


The Journey of Coby Farrow: From Music to Molecular Science
From Sony Music A&R executive to culinary innovator, Coby is "producing" the next big hit in wellness: Avocado Seed Superfood Tea. Discover how he’s re-engineering the 15 million tons of avocado seeds wasted annually into a premium, functional beverage. This exclusive interview covers his "underdog strategy," the partnership with Harney & Sons, and why industry veterans from Red Bull are betting on this zero-waste revolution.






