Henkel bought Not Your Mother's from Main Post Partners in 2026. Who the founders are, what it cost (an estimate) and what it means for indie hair brands.

China eased cosmetics registration and customs for importers through 2026 while French shipments reportedly slowed. The lever is discretionary.

A new EU rule caps PFHxA at 25 ppb in cosmetics from 10 October 2026. It tests the finished product and never asks if the chemical was added on purpose.

Landlords in Europe are courting K-beauty brands amid tight retail markets, with South Korea entering Colliers' London demand ranking in early 2026. European multi-brand retailers sign these leases rather than Korean parent companies, and while European cosmetics exports recently surpassed North America, the category remains largely promotional rather than deeply established in landlord accounts.

In August 2026, Korean shampoo left the country at $6.00 a kilogram, up from $5.00 a year earlier. Korean lip makeup left at $55.10 a kilogram, down from $62.30. Both categories shipped more volume than they had the year before. Only one of them was paid more for it. The export line K-beauty built its reputation on is now growing by charging less, and the line nobody wrote about is growing by charging more.