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Insights

ABOUT ME

KakaoTalk_20240403_080105740_07_edited_e

I help global brands and investors navigate the K-Beauty ecosystem through data-driven storytelling and 15+ years of strategic marketing expertise.

- Head of Global Business at Parallel 37 
- Former Strategic Marketing Director at Sweet-bio
- Former Vice President at Rye&Catchers
- Former Head of CX at Maeil Dairies
- Former Brand/Innovation Manager at Nestlé


Publications::
·"Investing in 1% Possibilities: Stories of 12 Venture Capitalists"
·"Next Commerce: Survival in the Cross-Border Commerce Era"

REACH ME

  • LinkedIn
  • Brunch
  • Facebook

Strategic Partnership & Consulting

비즈니스 스토리텔러 조인후

Business Storytelling: Transforming Insights into Global Growth

 

I specialize in decoding the complex narratives of the K-Beauty ecosystem and translating them into strategic business assets. In a market saturated with products, it is the authentic story and strategic positioning that set a brand apart.

My mission is to bridge the gap between Korean innovation and global market expectations. By integrating a founder’s vision with data-driven market analysis, I help brands and investors find their "unique edge" in the competitive global landscape.

Let’s build a narrative that doesn't just share a story, but drives real business impact.

For strategic inquiries & collaboration: jimmy@inhoocho.com

· Inhoo Cho | K-Beauty Business Storyteller ·

Start with the decision you're making

Every article, sorted into the questions readers actually arrive with.

What it takes to get a Korean product legally onto a shelf abroad, and what stops it. MoCRA · ANVISA · Halal · K-Brand mark

Who actually makes K-beauty, and where the capacity is going. Cosmax · Cosmecca · Kolmar · ingredient supply

How Korean brands reach shoppers abroad, and what each channel demands first. Olive Young · Sephora · Target · Daiso · Nykaa

Who is buying whom in Korean beauty, at what price, and the thesis behind it. MBK · CVC · APS · LG H&H · Brenntag

Brand narratives, and where the category itself is heading. Olaplex · Sulwhasoo · Dr.Jart+ · Yepoda

Long-form conversations with founders and executives across beauty, health and consumer goods.

Selling Korean beauty abroad, or bringing a brand into Korea?

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